In the ever-evolving world of women’s fashion, one quiet revolution has been happening beneath the surface—literally. In 2025, more women are swapping out their thongs for a new underwear trend that combines comfort, practicality, and style: boyshorts. Once considered a modest or sporty alternative, boyshorts are now being reimagined by leading lingerie brands and gaining popularity across all age groups.
This shift isn’t just about preference. It reflects changing attitudes about body confidence, daily comfort, and rejecting the idea that beauty must come at the cost of practicality. From celebrity endorsements to TikTok testimonials, this trend is gaining traction because it puts women’s needs first—without sacrificing style.
What’s Behind the Shift?
The traditional thong, while still widely available, has lost ground to alternatives that better suit a wider range of body types and lifestyles. Boyshorts, known for their full-coverage design and comfortable fit, have been around for years but are now being reinvented with softer fabrics, seamless designs, and flattering cuts that hug curves without digging in.
Lingerie companies like Aerie, Parade, and ThirdLove report significant increases in boyshort sales in the past two years. According to a 2024 report by NPD Group, comfort has overtaken sex appeal as the primary reason for women’s underwear purchases—especially among millennial and Gen Z shoppers.
“It’s not that women don’t want to feel sexy,” says Jenna Radcliffe, a fashion analyst at FashionData. “It’s that they’re redefining what sexy looks and feels like—for themselves, not for anyone else.”
Benefits of Boyshorts: Why the Trend Makes Sense
- Comfort Without Compromise
- Boyshorts eliminate the digging and shifting often associated with thongs. Made from breathable materials like modal, cotton, and bamboo, they provide a soft, snug fit ideal for all-day wear.
- Flattering for All Body Types
- Their mid-rise cut and wider sides create a smooth silhouette under jeans, skirts, and even dresses. Many women find that boyshorts enhance their natural shape while providing enough coverage to feel secure.
- No More Panty Lines (Yes, Really)
- With seamless technology and laser-cut edges, modern boyshorts can be invisible under clothing. Brands like Commando and SKIMS have perfected the art of “no-show” designs that make boyshorts a strong contender for everyday and special occasion wear.
- Great for Sleeping, Lounging, and Working Out
- Because they offer full rear coverage and comfort, boyshorts double as lounge underwear or pajama bottoms. They’re also popular among athletes who need supportive yet breathable options.
Trending Styles and Where to Find Them
The new generation of boyshorts isn’t just practical—it’s also beautiful. From lace trim to bold prints, today’s designs are meant to be seen and enjoyed. Here are some of the most popular styles of 2025:
- Mesh-Inset Boyshorts – For a sexy twist with breathable panels
- Seamless Sculpting Boyshorts – Perfect under bodycon clothing
- Lace Boyshorts – A romantic upgrade with feminine detail
- Modal-Cotton Everyday Boyshorts – Soft, sustainable, and budget-friendly
Top Brands Featuring Boyshorts in 2025:
BrandNotable FeaturesWhere to BuyAerieInclusive sizing, eco-fabricsaerie.comParadeBold colors, recycled fabricsyourparade.comThirdLoveSizing by shape, wireless stylesthirdlove.comSKIMSSeamless fit, celebrity-endorsedskims.comCommandoLuxury fit, high-performance fabricswearcommando.com
Things to Consider Before Making the Switch
- Fabric Matters: Look for soft, moisture-wicking fabrics like modal or bamboo if comfort is your top priority.
- Cut and Rise: Some boyshorts sit lower or higher on the hips—try a few to see what flatters your shape best.
- Purpose: Consider having different pairs for daily wear, lounging, and activewear needs.
Common Mistakes When Buying Boyshorts
- Ignoring the Seam Placement – Some styles can still create lines if seams are too thick.
- Choosing the Wrong Size – Boyshorts should fit snugly but not tightly.
- Skipping Fabric Labels – Some synthetics can irritate skin or trap heat.
- Thinking They're All the Same – Style, cut, and material vary widely.
- Not Considering Outfits – Some styles are better suited to dresses vs. pants.
FAQs About Boyshorts and the Underwear Shift
Q: Are boyshorts better for vaginal health than thongs?
A: According to the Cleveland Clinic, breathable, full-coverage underwear made from natural fabrics is often better for preventing irritation and infections. Cotton-lined boyshorts allow for better airflow.
Q: Can I wear boyshorts under leggings or yoga pants?
A: Yes—especially seamless styles with bonded edges. They reduce visible panty lines and offer more comfort during movement.
Q: Are they really flattering?
A: Boyshorts are designed to sit comfortably on the hips and flatter curves. They can be more forgiving and stylish for all body shapes than many give them credit for.
Q: Do they cost more than thongs?
A: Prices are comparable. In fact, multipacks of high-quality boyshorts can be found at retailers like Target, Amazon, and Uniqlo for under $25.
Step-by-Step: How to Find the Right Boyshorts
- Measure Your Waist and Hips – Use a soft measuring tape to ensure accurate sizing.
- Check the Brand’s Fit Guide – Different brands may size differently (e.g., Parade runs snug, Aerie runs true to size).
- Choose Based on Use Case – Want something for sleep? Lounge? Going out? Filter your search accordingly.
- Read Customer Reviews – Pay attention to comfort, stretch, ride-up, and fabric quality.
- Buy a Few Styles to Test – Start with a mix of seamless, cotton, and lace to see what fits your lifestyle.
Conclusion: The Rise of Function Meets Fashion
The movement toward comfortable, stylish underwear signals more than just a fashion shift—it’s a cultural one. As women seek to prioritize themselves in both comfort and self-expression, the demand for versatile options like boyshorts continues to grow. This isn’t just a rejection of discomfort—it’s an embrace of empowerment. With the right pair, women are finding a balance between form and function that fits every part of their lives.
Helpful Resources
- Cleveland Clinic: Thongs vs. Full-Coverage Underwear
- Parade Underwear
- ThirdLove Boyshorts Collection
- SKIMS Seamless Collection
- FashionData Lingerie Trends Report 2024
Disclaimer
This article is for informational purposes only. Always consult with a dermatologist or healthcare provider when considering changes to products worn on sensitive skin.
